How is this different from a regular SEO audit tool?
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SEO tools tell you about broken links and missing meta tags. We tell you why customers aren't buying — your positioning is wrong, your competitors are beating you on trust, your pricing page confuses people. We focus on the business, not the technology.
Can you actually analyse my website without crawling it?
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Our AI combines publicly available information about your business, your industry, and your competitors. The more context you add in the optional field, the more specific and accurate the roast becomes. For the paid report, we perform a deeper analysis including direct competitor comparison.
What happens after I pay for the full report?
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You get instant access to the complete analysis — all issues unlocked, competitor comparison, exact fix language, and a downloadable PDF you can share with your team or agency. No account needed, no waiting.
Is the roast actually brutal or just generic advice?
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It names specific problems about your specific business. If your competitors are winning on a specific dimension, we tell you which ones and why. If your homepage copy is making people leave, we tell you exactly what to change. No platitudes, no "consider improving your SEO."
Can I roast a competitor's business?
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Yes. Many users roast their competitors first to understand why they're winning — then roast themselves to see the gap. That comparison is actually one of the most valuable ways to use the tool.